National Media Campaign


National Punctuation Day, August 22, 2005

Newsletter publisher Jeff Rubin founded National Punctuation Day, listed in Chase’s Calendar of Events, to promote the importance of proper punctuation in business, education and everyday communications. We designed a whimsical “mark your calendar” postcard and pitched a series of news releases to 1500+ press contacts and online distribution services. The story was picked up by hundreds of news organizations across the country, resulting in multiple interviews, story placements, and television and radio on-air appearances. And his NPD T-shirt sales soared.